About Us
About Us

About Us

We are proud to focus on empowerment and brand development and aim to become the number ONE house-hold brand in liquor retail in South-Africa. We promote a successful lifestyle and provide you with the support to achieve your goals whilst enjoying all the benefits of our trusted brand. eLiquor™ is your partner in making real profits. You cannot afford not to be part of this journey to financial freedom and success. The investment price of R 450 000,00 (Excluding VAT) for an eLiquor™  franchise includes: Shop fitting, Signage, Shelving, Fully operational Point of Sale, a complete back office system including a stock management system, CCTV Cameras, Equipment, Fridges, Marketing and opening promotion.

At eLiquor™, we’re all about freedom and choice!

Our stores offer a range of products that your customers are familiar with and cannot resist! We stock a wide selection of beers, cider, fruit alcoholic beverages, wines, fortified wines and spirits. Add to that some “must-have-cause-you-deserve-it” impulse items, and this store is set to fly, paying dividends on your investment from day one!

We are building our profile on four pillars; Visibility, Accessibility, Profitability and more importantly, Empowering future retailers. We get back to basics, adding to everyone’s bottom line. With the supplier not paying pay high corporate rebates and the retailer not paying high franchise fees, we have a competitive advantage that we pass to the customer.

When you consider where customers prefer to spend their money, some important considerations apply:

  1. Value for money? Yes, eLiquor™ provides Value.
  2. Convenience? That’s exactly what we are about!
  3. Range? We’ll help you tap into a distribution network that guarantees your access to any brand any customer may ever desire.
  4. Professional, warm and friendly service? We’ll help you to live up to these standards with guidance and training along the way.
  5. Promotions? We’ll knock their socks off and protect your profits. We’re into promoting lifestyles rather than becoming the “Discount King”.

The eLiquor™ franchise gives you access to skilled and experienced retailers that will help you to be successful. We have you competitively covered from admin right up to how you would interact with your clients and develop lasting and profitable relationships within your communities. All our team-members have been in retail for longer than 10 years and we deliver the skills you need to be successful from your very first trading day.

eLiquor™ combines all the famous brands on your store’s floor at competitive prices within a group structure that ensures that your investment value continues to increase month after month.

eLiquor™ provides the know-how and will implement all the processes along with our Franchisees to set-up your own store. eLiquor™ Stores comes fully equipped and we will deliver a store that is ready to trade and gain the community’s support from the moment you open the doors.

The investment price of R 450 000,00 (Excluding VAT) for an eLiquor™  franchise includes: Shop fitting, Signage, Shelving, Fully operational Point of Sale, a complete back office system including a stock management system, CCTV Cameras, Equipment, Fridges, Marketing and opening promotion.

Our stores are between 80-200m², and are fully fitted and furnished convenience liquor outlets. Initial stock of R200 000,00 is needed for these stores, and all your stock will be supplied on different terms by our approved and listed suppliers. eLiquor™ franchises are designed to provide as much possible offerings per trading m². Our stores include supplier signage and branding. Our store layouts are done scientifically and our merchandising is done specifically to grow basket size and increase profitability. eLiquor™ helps shop owners to drive sales.

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