The ARA is registered as a non-profit organisation (NPO) with the Department of Social Development and is focused on the prevention of the negative consequences of alcohol abuse. The association’s mission is to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages and promoting only their responsible use.
The Industry Association for Responsible Alcohol Use (ARA) was established in 1989 and is an association comprising members that include the major manufacturers of alcohol beverages in South Africa, such as SAB Ltd, companies represented by the South African Liquor Brandowners Association like Distell, Brandhouse, KWV, and DGB, the members of VinPro and Cellars SA, E Snell & Co and many others.
In addition, a number of distributors and some retail chains such as Tops, Makro and Diamond Liquors have now joined the ARA as associate members. There are currently more than 120 associate members and the ARA continues to receive enquiries from other interested parties.
The primary targets for its interventions are two broad groups namely young people and those adults who are vulnerable and most at risk of suffering the negative consequences of alcohol abuse and misuse.
The ARA’s interventions are usually conducted in partnership with other stakeholders who share similar objectives. The industry remains deeply concerned by the problems of alcohol misuse and abuse and accepts a responsibility to make every effort to reduce alcohol-related harm.